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MODULE 1. Introduction to Cultural Intelligence
Introduction to Cultural Intelligence -
Cognitive CQ (Knowledge)
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Motivational CQ (Drive)
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Metacognitive CQ (Strategy)
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Behavioural CQ (Action)
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Cultural diversity
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Case study: Starbucks' Expansion into China
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Cultural Intelligence: tips & common pitfalls
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Module 1. Summary & Self-assessment quiz1 Quiz
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MODULE 2. Understanding Cultural Intolerance OnlineIntroduction to Cultural intolerance online
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Forms of Cultural intolerance online
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Impact of cultural intolerance online
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Understanding how to cope and respond to cultural intolerance online
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Social media efforts to address cultural intolerance
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Digital Responsibility - your role
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Case study: The Dolce & Gabbana Controversy in China
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Cultural Intolerance: tips & common pitfalls
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Module 2. Summary & Self-assessment quiz1 Quiz
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MODULE 3. Promoting Cultural Intelligence OnlineIntroduction to promoting Cultural Intelligence online
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Social Media as a cultural landscape
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Social Media as an expression of cultural values, norms and behaviours
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Social Media tools to promote Cultural Intelligence
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Social media’s impact on cultural identity and belonging
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Strategies to share & promote Cultural Knowledge online
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Case study: #ShareCulture and #ShareOurHeritage campaign by UNESCO
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Promoting Cultural Intelligence: tips & common pitfalls
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Module 3. Summary & self-assessment quiz1 Quiz
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MODULE 4. Creating Engaging ContentIntroduction to creating engaging content
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Storytelling
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Digital storytelling
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Developing digital story
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Accessibile storytelling
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Digital storytelling and social media
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Digital storytelling to raise awareness of Cultural Inteligence
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A call to action (CTA)
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Hashtags
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Understanding SEO
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Case study: #GettyMuseumChallenge by J. Paul Getty Museum
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Creating engaging content: tips & common pitfalls
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Module 4. Summary & Self-assessment quiz1 Quiz
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MODULE 5. Online Campaigning and AdvocacyIntroduction to online campaigning and advocacy
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Advanced tools for online advocacy
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Digital platforms for advocacy
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Principles of online campaigning
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Crafting compelling messages
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Legal and ethical considerations in Advocacy
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Promoting diversity in advocacy
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Inclusive campaigns
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Building long-term advocacy efforts
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Case study: Fridays for Future’s Online Campaign
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Advocacy: tips & common pitfalls
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Module 5. Summary & Self-assessment quiz1 Quiz
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MODULE 6. Digital Well-being and SafetyIntroduction to digital well-being and safety
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The importance of online safety
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Self-care techniques for digital well-being
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Dealing with negativity online
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Online safety practices and ethical digital advocacy
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Case study: Malala Fund’s Online Campaign
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Digital Well-being and safety: tips & common pitfalls
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Module 6. Summary & Self-assessment quiz1 Quiz
Lesson 40 of 60
In Progress
Module 4. Summary & Self-assessment quiz
culturalbridges November 11, 2025
Further reading & viewing
- All About Digital Storytelling – Purple Storytelling
A quick guide to what digital storytelling is and how it’s used to share creative ideas online.
https://www.purplestorytelling.com/p-blog/all-about-digital-storytelling - Call to Action Examples – HubSpot Blog
See how brands encourage people to act — click, join, or share — through simple and smart online messages.
https://blog.hubspot.com/marketing/call-to-action-examples - Digital Storytelling – Research.com
Explains how stories can be told through videos, images, and social media to inspire and educate others.
https://research.com/education/digital-storytelling - Most Popular Social Media Platforms – WordStream
An overview of the biggest social media platforms and what makes each of them unique.
https://www.wordstream.com/blog/ws/2022/01/11/most-popular-social-media-platforms - Social Media Algorithms: Updates & Tips – StoryChief Blog
Learn how social media algorithms decide what people see — and how to make your posts more visible.
https://storychief.io/blog/social-media-algorithms-updates-tips - Story Arc: Definition & Examples – Study.com
Explains how stories are structured to keep an audience interested from start to finish.
https://study.com/academy/lesson/video/what-is-a-story-arc-definition-examples.html - Story Maps: The Getty Museum Challenge – ArcGIS
An interactive example of people recreating famous artworks using creative storytelling tools.
https://storymaps.arcgis.com/stories/429bc4eed5f145109e603c9711a33407 - The Getty Museum Challenge: A Social Media Campaign Inspiring Re-creations of Masterpieces – Lisa Romero, Medium
Shows how one fun social media challenge brought people together to reimagine classic art.
https://lisa-romero.medium.com/the-getty-museum-challenge-a-social-media-campaign-inspiring-re-creations-of-masterpieces-edc1e43d2bc1 - What Is Story Structure – Blurb Blog
A simple explanation of how stories are built — from beginning to climax to ending.
https://www.blurb.com/blog/what-is-story-structure/
Lesson Content