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Cultural Bridges: Youth advocates for tolerance online
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MODULE 1. Introduction to Cultural Intelligence
Introduction to Cultural Intelligence -
Cognitive CQ (Knowledge)
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Motivational CQ (Drive)
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Metacognitive CQ (Strategy)
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Behavioural CQ (Action)
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Cultural diversity
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Case study: Starbucks' Expansion into China
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Cultural Intelligence: tips & common pitfalls
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Module 1. Summary & Self-assessment quiz1 Quiz
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MODULE 2. Understanding Cultural Intolerance OnlineIntroduction to Cultural intolerance online
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Forms of Cultural intolerance online
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Impact of cultural intolerance online
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Understanding how to cope and respond to cultural intolerance online
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Social media efforts to address cultural intolerance
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Digital Responsibility - your role
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Case study: The Dolce & Gabbana Controversy in China
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Cultural Intolerance: tips & common pitfalls
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Module 2. Summary & Self-assessment quiz1 Quiz
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MODULE 3. Promoting Cultural Intelligence OnlineIntroduction to promoting Cultural Intelligence online
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Social Media as a cultural landscape
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Social Media as an expression of cultural values, norms and behaviours
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Social Media tools to promote Cultural Intelligence
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Social media’s impact on cultural identity and belonging
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Strategies to share & promote Cultural Knowledge online
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Case study: #ShareCulture and #ShareOurHeritage campaign by UNESCO
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Promoting Cultural Intelligence: tips & common pitfalls
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Module 3. Summary & self-assessment quiz1 Quiz
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MODULE 4. Creating Engaging ContentIntroduction to creating engaging content
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Storytelling
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Digital storytelling
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Developing digital story
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Accessibile storytelling
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Digital storytelling and social media
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Digital storytelling to raise awareness of Cultural Inteligence
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A call to action (CTA)
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Hashtags
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Understanding SEO
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Case study: #GettyMuseumChallenge by J. Paul Getty Museum
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Creating engaging content: tips & common pitfalls
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Module 4. Summary & Self-assessment quiz1 Quiz
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MODULE 5. Online Campaigning and AdvocacyIntroduction to online campaigning and advocacy
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Advanced tools for online advocacy
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Digital platforms for advocacy
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Principles of online campaigning
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Crafting compelling messages
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Legal and ethical considerations in Advocacy
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Promoting diversity in advocacy
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Inclusive campaigns
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Building long-term advocacy efforts
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Case study: Fridays for Future’s Online Campaign
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Advocacy: tips & common pitfalls
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Module 5. Summary & Self-assessment quiz1 Quiz
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MODULE 6. Digital Well-being and SafetyIntroduction to digital well-being and safety
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The importance of online safety
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Self-care techniques for digital well-being
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Dealing with negativity online
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Online safety practices and ethical digital advocacy
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Case study: Malala Fund’s Online Campaign
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Digital Well-being and safety: tips & common pitfalls
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Module 6. Summary & Self-assessment quiz1 Quiz
Lesson 60 of 60
In Progress
Module 6. Summary & Self-assessment quiz
culturalbridges November 11, 2025

Further reading & viewing
- 11 Internet Safety Tips for Your Online Security – YouTube
A short video with clear tips for staying safe online (phishing, scams, secure habits).
https://youtu.be/aO858HyFbKI?feature=shared
- Digital Well-being and Online Life (13-19 years) – Barnardos
A guide aimed at teens on how to balance being online and staying well, safe and comfortable.
https://families.barnardos.org.uk/13-19-years/digital-wellbeing
- 8 Ways to Improve Your Sense of Digital Wellbeing – Wellbeing People Blog
Practical suggestions about habits and boundaries to feel better in a digital life.
https://wellbeingpeople.com/optimal-wellbeing/8-ways-to-improve-your-sense-of-digital-wellbeing/2023/
- Four Pillars of Ethical Digital Engagement – International City/County Management Association (ICMA)
An article that presents four key principles for respectful, fair and effective online communication.
https://icma.org/articles/pm-magazine/four-pillars-ethical-digital-engagement