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Cultural Bridges: Youth advocates for tolerance online
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MODULE 1. Introduction to Cultural Intelligence
Introduction to Cultural Intelligence -
Cognitive CQ (Knowledge)
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Motivational CQ (Drive)
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Metacognitive CQ (Strategy)
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Behavioural CQ (Action)
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Cultural diversity
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Case study: Starbucks' Expansion into China
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Cultural Intelligence: tips & common pitfalls
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Module 1. Summary & Self-assessment quiz1 Quiz
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MODULE 2. Understanding Cultural Intolerance OnlineIntroduction to Cultural intolerance online
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Forms of Cultural intolerance online
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Impact of cultural intolerance online
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Understanding how to cope and respond to cultural intolerance online
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Social media efforts to address cultural intolerance
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Digital Responsibility - your role
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Case study: The Dolce & Gabbana Controversy in China
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Cultural Intolerance: tips & common pitfalls
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Module 2. Summary & Self-assessment quiz1 Quiz
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MODULE 3. Promoting Cultural Intelligence OnlineIntroduction to promoting Cultural Intelligence online
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Social Media as a cultural landscape
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Social Media as an expression of cultural values, norms and behaviours
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Social Media tools to promote Cultural Intelligence
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Social media’s impact on cultural identity and belonging
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Strategies to share & promote Cultural Knowledge online
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Case study: #ShareCulture and #ShareOurHeritage campaign by UNESCO
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Promoting Cultural Intelligence: tips & common pitfalls
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Module 3. Summary & self-assessment quiz1 Quiz
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MODULE 4. Creating Engaging ContentIntroduction to creating engaging content
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Storytelling
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Digital storytelling
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Developing digital story
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Accessibile storytelling
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Digital storytelling and social media
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Digital storytelling to raise awareness of Cultural Inteligence
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A call to action (CTA)
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Hashtags
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Understanding SEO
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Case study: #GettyMuseumChallenge by J. Paul Getty Museum
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Creating engaging content: tips & common pitfalls
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Module 4. Summary & Self-assessment quiz1 Quiz
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MODULE 5. Online Campaigning and AdvocacyIntroduction to online campaigning and advocacy
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Advanced tools for online advocacy
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Digital platforms for advocacy
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Principles of online campaigning
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Crafting compelling messages
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Legal and ethical considerations in Advocacy
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Promoting diversity in advocacy
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Inclusive campaigns
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Building long-term advocacy efforts
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Case study: Fridays for Future’s Online Campaign
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Advocacy: tips & common pitfalls
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Module 5. Summary & Self-assessment quiz1 Quiz
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MODULE 6. Digital Well-being and SafetyIntroduction to digital well-being and safety
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The importance of online safety
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Self-care techniques for digital well-being
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Dealing with negativity online
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Online safety practices and ethical digital advocacy
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Case study: Malala Fund’s Online Campaign
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Digital Well-being and safety: tips & common pitfalls
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Module 6. Summary & Self-assessment quiz1 Quiz
Lesson 27 of 60
In Progress
Module 3. Summary & self-assessment quiz
culturalbridges November 11, 2025


Further reading & viewing
- Image Crises and the Influence of Culture and History on Video Games
An article exploring how cultural context and historical narratives shape the design, themes, and reception of video games across different societies.
https://codozasady.pl/en/p/image-crises-and-the-influence-of-culture-and-history-on-video-games - The Cultural Transmission of Social Media
A blog post discussing how social media platforms reflect and shape cultural values, communication patterns, and identity in a globalised digital space.
https://shakatribeshop.com/blogs/shaka-tribe-culture/the-cultural-transmission-of-social-media